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+ Category

Customer Relationship
Management

+ Descriptions

Customer Group

A platform to grow through digital, global and omnichannel customer experience transformations. A True Omnichannel Approach for innovations lead to the Future Retail. From e-commerce to brick-and-mortar retail, it is designed for end-to-end omnichannel commerce solutions.
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The cost of acquiring new customer

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times
Probability of repeat customers likely to spend again

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%
Retain 5% more repeat customers
future profit growth

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%
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Cultivate Loyal Customers

Built-in 6 major filter categories, more than 45+ filter conditions, you can quickly classify your customer groups by clicking on them, and provide an automatic update mechanism at the same time.

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01

Index classification screening

Provides 6 major index filter conditions, get start easily, categorised by subsequent filters, in order to find the ideal customer

02

Fine-grained audience options

Various combinations of filter conditions, with "include" & "exclude" conditions to filter customers, to help accurately target the target audience

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Flexible use of customer groups

The customer group list can be exported whether it is in message push, store credit/points/discount or advertising, etc., you can flexibly use different conditions to manage the audiences

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Data-Enabled RFIM Value Model

According to the international standard RFM grouping model, the "community interaction" data construction model jointly calculates, and builds the "RFIM value model" 9 smart grouping conditions, letting data drive brand growth

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Automatic Calculation

Daily update of the grouping list, no worry about how to classify customers, directly separate customers of different values.

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Smart Data Analysis

Combined with the Shoplytics segment analysis report, grasp the current situation of the segment, and provide suggestions for segment business strategies.

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CRM Marketing Strategy

Understanding customer needs with the help of RFIM intelligent grouping and data analysis, a deeper understanding of the behavior of customers. Provide different or gradual sales strategies for different customer groups.

Create painless segment marketing

Integrates the cumbersome communication nodes of each segment from customer behavior, a better grouping to follow-up and effective analysis, accurately targeting different customer groups, and magnifying customer value